Welcome to the McConnell Dowell Brand
These guidelines have been developed to demonstrate how we build and maintain a consistent and recognisable brand.
To ensure consistent, accurate brand presentation, we ask that these guidelines are followed carefully; by doing so, our brand becomes stronger through consistent application and high quality design.
It’s important that everyone who works with the brand (the McConnell Dowell team and outside agencies or advisors) have a clear understanding of the McConnell Dowell brand strategy and brand appearance guidelines.
01 Brand Strategy
Our brand strategy is about what we want to acheive as a brand and how we go about doing it as a business. Included in this section is our purpose, vision, values and key messaging.
Learn more about our brand strategy >
02 Brand Appearance
The McConnell Dowell brand appearance focuses on the external facing side of our brand, including the core brand elements and their application.
Click on each of the tiles below to take you to the relevant section:
It is intended that these guidelines will cover most requirements for the consistent application of the McConnell Dowell brand.
However, if there are any particular applications, guidelines or information that are not covered, or you're unsure about anything, then please contact the This email address is being protected from spambots. You need JavaScript enabled to view it. team with any queries.
03 Brand Voice
Our brand voice is how we communicate consistently through themes, topics and tone. In both written and visual media across all our channels and platforms.
Brand voice - themes, topics & tone >
Written conventions (grammar & spelling) >