Our Values
The McConnell Dowell Group Values represent beliefs and behaviours that underpin everything we do.
McConnell Dowell Group Values are used to communicate to our people and shape the way we act.
Are values are represented by a suite of custom illustrations. Illustration is the best way to construct unique and unexpected imagery specifically related to our people and what we do.
People remember images more than words, so we created strong visuals that when linked with the represented value they make sense, meaning people are now more likely to recall the value than if it were just words on a page.
Our illustrations also add character to the McConnell Dowell Group brand as well as align and build upon our recent brand refresh.
Our values illustrations are available in a variety of formats for both print and screen.
These guidelines define and demonstrate correct use of the McConnell Dowell Values System.
Our Values:
Safety
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Honesty
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Customer
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Working
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Performance
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Making Our Values stick
It's important our values are communicated on a regular basis and embedded in our behaviours.
To establish a common understanding of our values, include them in screen presentations, printed materials and on posters where we work.
Don'ts
The 'Our Values' logo and accompanying graphics should only be used as described here. DO NOT alter, add or create your own graphics to sit alongside the 'Our Values' branding. This includes recolouring, redrawing and distorting the files.
The logos and graphics are supplied as digital master artwork files, available as PDFs for print work or PNGs for online/digital work.
Other file formats are available on request.
Logos
When discussing Our Values as a whole, use any of the following logos:
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When discussing Our Values individually, use the following logos:
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Colours
The 5 values have colours associated with each of them:
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Safety & Care PMS: Pantone 381 RGB: 203/219/47
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Honesty & Integrity PMS: Pantone 368 RGB: 108/190/69 |
Customer Focus PMS: Pantone 7740 RGB: 46/158/70
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Working Together PMS: Pantone 357 RGB: 23/111/49 |
Performance Excellence PMS: Pantone 350 RGB: 11/70/25 |
Posters
The value posters are designed for display in corporate office environments as well as site offices. They should be displayed as a complete set of 5 values, along with the Hero messaging poster
Each poster features one of McConnell Dowell's values and is designed to engage and remind our people on the importance of living and breathing our values in everything they do.
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Specifications & Downloads:
The set of values posters is available in the following sizes as a hi-res PDF file:
A2 (420 x 594mm): for large format display. These files have bleed and crop marks for professional printing.
A3 (297 x 420mm): for printing internally on notice boards etc. No bleed or crop required.
If you require any additonal print sizes, please contact Group Marketing.
Hero messaging poster
This poster directly links our values to our Group purpose of Providing a Better Life and should be used alongside the 5 hero value posters above.
It's available in McConnell Dowell and Built Environs livery.
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For professional printing. For in-house printing.
For professional printing. For in-house printing.
For professional printing. For in-house printing. |
Presentation Slides
Digital presentation slide versions are available in the McConnell Dowell pre-populated template within Powerpoint.
These are set at 1920x1080px size
Open Powerpoint and go to File>New. Click the McConnell Dowell Group option and then click the relevant Templates folder to locate them.
These can be used across in any Group presentations you may be creating.
Values Awards
Awards Logo - use this logo to promote discussion around the Values Awards
Posters - use these posters on-site and in offices to remind and encourage nominations for the Values Awards
McConnell Dowell Brand:
Built Environs Brand:
Printed nomination form - for hand-written nominations
Values Awards nomination form - A4 PDF file
Certificates - for values award winners
1 for each value. For printing in-house at A4 size.
1 for each value. For printing in-house at A4 size.