Colour
The McConnell Dowell Logo is our brand’s signature and is a key visual aspect of the brand. It links the past to the future and is representative of our proud history, culture and achievements. The logo combined with our strapline: Creative Construction, helps us stand out, creating a distinctive and recognisable brand.
Primary
The McConnell Dowell brand is predominantly green. Use our green colour whenever and wherever possible. Think of the colour green as an extension of our logo.
Our other primary colours are white and black.
Hero Green
RGB: 46/158/70
HEX: #2e9e46
CMYK: 75/0/95/15
PMS: Pantone 7740
White
RGB: 255/255/255
HEX: #ffffff
CMYK: 0/0/0/0
Rich Black
RGB: 0/0/0
HEX: #000000
CMYK: 60/40/40/100
PMS: Pantone Black
Secondary
Mid and light green are support colours used in our dynamic beam graphics. Secondary colours may also be used for graphs, infographics and data visualisation. Don’t use mid and light green in large blocks or as background colours.
Mid Green
RGB: 108/190/69
HEX: #6cbe45
CMYK: 62/0/100/0
PMS: Pantone 368
Light Green
RGB: 203/219/47
HEX: #cbdb2f
CMYK: 25/0/98/0
PMS: Pantone 381
Rich Black
RGB: 0/0/0
HEX: #000000
CMYK: 60/40/40/100
PMS: Pantone Black
Tertiary (or accent colours)
The below set of colours can also be used to create better contrast and highlight our green as the hero colour in McConnell Dowell brand collateral and assets.
Neutral Blue
RGB: 46/106/158
HEX: #2e6a9e
CMYK: 71/33/0/38
Contrast Blue
RGB: 0/44/62
HEX: #002c3e
CMYK: 100/29/0/76
Complementary Purple
RGB: 107/45/92
HEX: #6b2d5c
CMYK: 0/58/14/58
Warning Red
RGB: 229/70/36
HEX: #e54926
CMYK: 5/87/100/0
Warning Yellow
RGB: 243/160/0
HEX: #f3a000
CMYK: 0/34/100/5
Colours
The 5 values have colours associated with each of them:
Safety & Care
PMS: Pantone 381
RGB: 203/219/47
HEX: #cbdb2f
CMYK: 25/0/98/0
Honesty & Integrity
PMS: Pantone 368
RGB: 108/190/69
HEX: #6cbe45
CMYK: 62/0/100/0
Customer Focus
PMS: Pantone 7740
RGB: 46/158/70
HEX: #2e9e46
CMYK: 75/0/95/15
Working Together
PMS: Pantone 357
RGB: 23/111/49
HEX: #176f31
CMYK: 87/31/100/22
Performance Excellence
PMS: Pantone 350
RGB: 11/70/25
HEX: #0B4619
CMYK: 85/44/99/51
Usage
Hero Green
To maintain strong recognition of our brand it is crucial to keep communications predominantly green:
McConnell Dowell is green.
It is our signature colour.
Think of green as an extension of our logo.
Use it in large blocks where possible.
White
White plays an important role in providing balance for the green. Offsetting our green colour as a page background and for typography.
Black
Black is used for setting for typography on light backgrounds. Don’t use black in large blocks or as a background colour.
Light shades of grey may occasionally be used for backgrounds if required.
Mid & Light Green
Mid and light green are support colours used in our dynamic beam graphics. They may also be used for graphs, infographics and data visualisation. Don’t use mid and light green in large blocks or as background colours.
Infographics
Tints from of our brand colours and the Tertiary colour palettes can be used for colouring information graphics and data visualisation.
The examples here demonstrate: the permitted brand colours and tints, the sequence of colours and the relative importance of colours in sequence.
Colour sequence
Examples
Reproduction
It’s important that our brand colours are reproduced accurately. Colours change dramatically between screen and print. This is particularly noticeable in our mid and light greens.
Always use the specified PMS, CMYK and RGB values specified for each colour.
Each value has been specifically calibrated for that particular display environment. These values enable accurate reproduction of all colours in print and digital scenarios.
Clothing and signage
Clothing and signage applications may not use these values for production however do we want to match the shades of our brand colours as close as possible.
RGB
Makes colours for screen from Red Green and Blue.
Pantone PMS
Matches the exact colour specified from one single printing ink. Also used to reference paint colours and vinyl for signs.
CMYK
Makes colours for print from a mix of Cyan Magenta Yellow and Black inks.
When to use which value
RGB
Use RGB values when displaying colours on screen for websites, PowerPoint and other on screen or digital environments.
CMYK
Use CMYK values for four colour process, offset, short-run, digital or laser printing.
PMS
Use PMS (spot) values for offset printing or signage.