Brand Appearance, Assets & Application
The McConnell Dowell brand elements all come together to form a distinctive, recognisable and ultimately memorable McConnell Dowell brand appearance. The system is composed of core brand elements and application and usage rules.
Working with the brand elements
Our logo makes it easy for people to recognise us and should be clearly visible on all McConnell Dowell public facing communications, equipment and signage. Our logo appears in full colour and stands out clearly against the background.
Our colours take advantage of our long and positive association with green. Consistent use of colour, with lots of green and white is vital in building a strong and easily recognisable McConnell Dowell brand.
03 Dynamic Beams
The dynamic beams is a contemporary graphic that visually represents our clever engineering and creative construction. They can be used to create a variety of interesting shapes that add a distinctly recognisable visual element to the McConnell Dowell brand look & feel.
Our typography is simple clear and easy to use. Our typeface Circular has been chosen for its impact and readbaility across a wide variety of applications.
05 Photography & Video
Photography is a powerful tool to help us communicate what creative construction looks like. Our photography can showcase our culture, our people and the amazing projects we deliver. It's important we get it right.
Our layout structure enables content to be conveyed clearly and precisely. Simple grids and logical divisions make our layouts come together in a way that content and messages are easily accessible.
Clear, on-brand signs are an important part of our branding, especially for high visibility sites and offices.
Keeping our people safe while looking consistent and professional on site, is another important facet of our branding