Vehicle Branding

 

Vehicles are a good opportunity to spread awareness of the McConnell Dowell brand, as they are seen on roads and freeways across the regions we work in.

Where possible all our vehicles should reflect the branding associated with McConnell Dowell - with strong use of our 'hero green' colour, our logo and 'dynamic beams', being clearly displayed.

 

MCD Ute IRL

 

Pickup Trucks or 'Utes'

We have 3 styles of decals for our pickup trucks/utes:

Style 1: Full branding:

MCD Green truck

 

 

 

Style 2: Light branding:

MCD White truck

 

Style 3: Rail Corridor branding

(only used if the vehicle is primarily operated within the rail corridor)

MCD Rail truck

 

 

Low Carbon Vehicles & Equipment

NetZero banner

As part of our ESG focus, we will continue to move more of our vehicle and equipment fleet to electricity, as we progress towards our net zero carbon target. 

This includes the introduction of hybrid and electric vehicles, as well as solarators in place of diesel generators on some of our project sites. 

To identify and market these pieces, we have designed a 'Towards Net Zero' graphic that should be applied to all applicable vehicles and equipment.

 

Towards Net Zero badge

The artwork is set at 500mm diameter, but can be scaled larger or smaller to suit the purpose.

 

For application on vehicles, this badge should replace the Home without Harm logo towards the rear of vehicle. See image below:

 MCD Ute with Net Zero logo

Download Towards Net Zero graphic

A print-ready PDF version is downloadable below. Note; This version includes a DIE or CUT line in the artwork for professional printers to follow.

Towards Net Zero Graphic - PRINT version

 

The below version is for web use and marketing purposes only and NOT for vehicle graphics.

Towards Net Zero Graphic - WEB version 

 

 

Spot or PMS colours

Local printers may ask for the Spot, Pantone or 'PMS' colours for your vehicle branding request. These are colours the printer will match to, ensuring the consistant colouring is achieved across the entire fleet globally.

 

p4 primary 1

Hero Green

PMS: Pantone 7740

RGB: 46/158/70
HEX: #2e9e46
CMYK: 75/0/95/15
 

p4 primary 2

Mid Green

PMS: Pantone 368

RGB: 108/190/69
HEX: #6cbe45
CMYK: 62/0/100/0
 

p4 primary 3

Light Green

PMS: Pantone 381

RGB: 203/219/47
HEX: #cbdb2f
CMYK: 25/0/98/0
 

p4 primary 3

Light Grey

PMS: Pantone 423

RGB: 137/141/141
HEX: #898d8d
CMYK: 3/0/0/45
 

 

 

Other vehicles or equipment:

 Where possible; any vehicle or large-scale equipment that will be used on-site should be McConnell Dowell branded. This includes cranes, shipping containers, tippers etc.

Keep to the brand guidelines when branding these . Ensure the MCD logo is not distorted, broken apart or manipulated in anyway, it should sit in clear space on the side, front or back of any vehicle or equipment.

Our Dynamic Beams graphic on the other hand are designed to be flexible and can be rotated, flipped and wrapped around an object or surface in a number of ways - for full, correct use, of Dynamic Beams, click here.

Solarator side 

 

Please ensure suppliers are provided with the proper companyHome Without Harm and Towards Net Zero logos, as laid out in these guidelines.

 

 

Cranes

A crane is a good opportunity to achieve large-format branding in a very visible location.

 Crane signage2

 

To maximise branding potential the McConnell Dowell is placed in a single line along the length of the 'boom arm'. See below:

 Crane signage

Note this use of the logo is ONLY for crane signage, it should not occur in any other instances.

For JV branding between Built Environs and McConnell Dowell projects, branding will be decided on a strategic basis.

 

Email This email address is being protected from spambots. You need JavaScript enabled to view it. for clarification and assistance with all crane signage.

 

 

 

 

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