Cityscape

Download the Built Environs Cityscape Graphic Suite

Cityscape

The cityscape graphic shows a simplified macro view of a city adding vibrancy and energy to our communications and is an integral part of the Built Environs brand look & feel.

There are two different coloured master cityscape graphics which may be used at different zooms, configurations and crops depending on where it is being used.

 

Mid green cityscape

  

Light green cityscape

The cityscape graphics have been specifically crafted.

Only use the master artwork files, never modify or re-draw them.

Colours

It’s important that our brand colours are reproduced accurately. Colours change dramatically between screen and print. This is particularly noticeable in the mid and light green cityscapes.

Always use the specified PMS, CMYK and RGB values for each colour.

Each value has been specifically calibrated for that particular display environment. These values enable accurate reproduction of all colours in print and digital scenarios.

 

RGB
Makes colours for screen from Red Green and Blue.

Pantone PMS
Matches the exact colour specified from one single printing ink. Also used to reference paint colours and vinyl for signs.

CMYK
Makes colours for print from a mix of Cyan Magenta Yellow and Black inks.

  

When to use which value

RGB
Use RGB values when displaying colours on screen for websites, PowerPoint and other on screen or digital environments.

CMYK
Use CMYK values for four colour process, offset, short-run, digital or laser printing.

PMS
Use PMS (spot) values for offset printing or signage.

Use the correct coloured cityscape for the intended output

 

 

RGB: 62/224/0

HEX: #3ee000

CMYK: 70/0/100/0

PMS: Pantone 368

  

 

 

RGB: 168/255/23

HEX: #a8ff17

CMYK: 35/0/90/0

PMS: Pantone 381

  

Use the PMS light green colour wherever possible.

For the most accurate and vibrant colour reproduction, it’s best if the light green cityscape is set to print as a single colour (PMS 381).

In CMYK printing, this would mean adding a fifth colour.

Many digital presses now have the capabilitly to print a fifth colour even on short runs.

Talk to your printer before going to print to ensure this will work with their setup.

Flexible

We’re flexible in how we size the cityscape depending on where it is being used.

This means the cityscape can be sized appropriately to reflect the tone of the message and context of the application. Whether large and bleeding off the page, sitting over an image, cropped in tight or small on the edge of the page, the cityscape graphic can adapt to support the message.

Transparency

When used together, the cityscape graphics are layered. The top layer cityscape is set with a transparency overlay of 80%. This also applies when sitting over images.

When there is only one cityscape on the page or under images, the cityscape is set with a transparency overlay of 100%.

Arrangement

The cityscape graphics activate the page and interact with each other. When using the two cityscape graphics together they look best when there is a noticable difference in size.

Example Arrangements

Usage

Do use the cityscape graphics on covers and section dividers.

  

The cityscape can go over images when you don’t have to see the details.

  

Don’t use more than the two cityscape graphics at once.

Do make the cityscape graphics smaller on pages with lots of detail.

  

Don’t cover images with the cityscape graphic when you need to see the detail. For example when illustrating a specific project.

  

Don’t place the cityscape graphic over typography. It always sits behind type.

 

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