Our Epping Road Upgrade team partnered with local traders, schools and kindergartens to deliver Shop to the Top, a community-focused initiative designed to support local education while major construction works were underway.
Running for eight weeks, the promotion encouraged local shoppers at Epping North Shopping Centre and along Lyndarum Drive to support their favourite school or kinder with every purchase. Each dollar spent at participating retailers earned a point, which shoppers could allocate to a nominated school or kindergarten via a simple QR code entry or in-centre drop box.
At the conclusion of the campaign, the schools and kinders with the highest points shared $16,000 in funding to enhance educational programs, resources and facilities. Progress was tracked online and via a live leaderboard in the shopping centre, helping maintain strong community engagement throughout the works.
Shop to the Top coincided with construction of the final intersection upgrade on the west side of Epping Road at Lyndarum Drive, demonstrating the project team’s commitment to supporting local businesses and community wellbeing during construction.
Such was the success of the program, our customer is planning to roll it out across other major transport upgrade projects.
